Dear IoTeX foundation,
I am writing to present a comprehensive proposal for an integrated marketing campaign that will effectively promote Iopay brand and drive targeted customer engagement. Our small team at IoTeX Daily has carefully analysed your business objectives and market trends to develop a strategy that aligns with your goals.
Our primary objective is to increase brand awareness and generate leads for Iopay services and products. We aim to position your brand as market leader in the DePIN sector and create strong connection with your targeted audience.
. Targeted audience
Based on market research and customer profiling, we have identified your targeted audience as DePIN pioneers, wallet users, traders, stakers, node runners and Blockchain users. Our campaign will be tailored to resonate with this specifically audience, ensuring maximum impact.
. Campaign strategy
Our proposed marketing campaigns encompasses a combination of both online and offline channels but for now sticking with online until further notice.
The key element of our strategy for Iopay brand awareness campaign includes basic two concepts
(1) Social media marketing to engage with your audience, build brand loyalty, and foster brand advocacy.
(2) Content marketing through blog posts, videos, and infographics to educate and engage your target audience
The stipulated Iopay campaign will be broken down thus;
a. Twitter Photo Contest and
b. Telegram Photo Contest
A. TWITTER PHOTO CONTEST
Rule for participating
Follow IoTeX Daily, Daria IoTeX and Iopay Wallet
Take a photo of your favorite feature/dAPP/tab in #IoPay in your hand with a landmark/background
Tweet the photo with #MeWithIoPay
Winners list for this section will come in 2 sections
For top tweet and interaction
For Lucky draw
(10 winners here)
B. TELEGRAM TWEET LINK PHOTO CONTEST
Rules for participating
Share your tweet link of your #MeWithIoPay photo on Telegram
Winners list will come in an ascending order viz; say a stipulated amount of IOTX for the 1st, 5th, 8th, 16th,20th, 29th, 30th, 45th, 100th, 200th users who posted their link
(10 winners here too)
We will educate the community to add water marks on their photos to avoid plagiarism
. KEY PERFORMANCE INDICATORS (KPI’S)
To measure the success of the campaign, we will track the KPI’s
a. Growth in social media followers, engagements and reach.
b. Number of qualified leads generated and conversion rate.
c. Brand sentiment analysis through customer survey and social media monitoring.
Attached to this proposal, we’re looking at a detailed timeline and breakdown for the campaign. We have carefully estimated the timeline involved and structured the timeline to ensure efficient execution and timely delivery of results.
TEAM AND EXPERTISE
Our Team is made up of a experienced crypto and blockchain enthusiasts with good track records evident on our LinkedIn and X (formally Twitter) pages. We are confident in our ability to deliver exceptional results that exceed your expectations.
Furthermore, we would be delighted to discuss the proposal further and address any questions or concerns you may have. We are committed to building a strong and lasting partnership with IoTeX. Thank you for considering our proposal.
Ugwu Silas (Jaynesis)
HOV and Co-founder IoTeX Daily
David Akinfenwa (Nitty Berry)
Lead and Co-founder IoTeX Daily
Mail: [email protected]
LinkedIn: IoTeX_Daily | LinkedIn