[Seeking-Feedback]10k BRUH - Move to Earn Game

Proposal details

Project Name

10k BRUH

Project Type

New DApp

Proposal Description

The goal of 10k Bruh, a Web3 Health Lifestyle app, is to get people out of their chairs and into the fresh air every day.

Why 10k?
We want individuals to walk 10,000 steps per day since it equals around five miles per day for most people, or about 30 minutes of moderate activity per day, which meets the CDC’s goal of at least 150 minutes of moderate exercise each week.

The app works on the principle of Move to Earn by incentivizing the users with a Native Crypto Token (BRU) for maintaining a walking streak. The app uses the phone’s GPS to track the user’s real-world activities. It calculates the distance travelled using the phone’s sensors to calculate the number of steps taken. Our ultimate goal is to build a lifestyle app (initially focused on walking and running) that competes with the likes of Web2 apps such as Nike Run Club.

Our ideal users are health-conscious individuals, especially Gen-Z and Gen-Y, who know about the health benefits of exercising but lack consistency or motivation. Thus, the app features a personal companion named Bruh, who will help instil good behaviour by sending reminders and popups. In addition, to make “Bruh” more valuable, it will feature an earnings forecaster and other analytical metrics based on collected data.​

When used in a social context, the word “bruh” conveys a sense of friendliness that appeals to the audience. In addition, Bruh’s appearance might be described as edgy and unconventional, further appealing to the target audience.

​There is a limit to how many steps a user can monetize daily. If a person meets the daily step requirement for a month without missing a beat, they can spend the BRU token to upgrade to the next level to increase their daily monetizable steps. Users will earn NFTs, airdrops, and other prizes for achieving a certain milestone level. Furthermore, the number of BRU tokens required to level up with each level up, decreases. The user’s earning potential increases significantly as the monetizable step increases, enticing the user to use the app more and become healthier.

For 10k Bruh to become the web3 lifestyle app of choice, we need a blockchain network that is scalable and capable of processing data quickly. Furthermore, Pebble and other IoT devices will be integrated into the app in the future, making it easier for users to track their health more accurately. Thus, we wish to build our app on IoTex, which became the obvious choice for us to launch the game.

Marketing strategy/ growth strategy

To maintain the app’s exclusivity, we plan on keeping it invite-only. However, the IoTex community will have exclusive access to the first 1,000 invites. As the app grows, more invites will be made available on a rolling basis.

We also have a strong understanding of communities, as our team members have built a 10k+ strong member community for Polkadot in India called Polkadot India hence, we plan to leverage our learnings from our community-building activities. We also plan to create a 10k Bruh community on IoTeX, where we’ll share all the latest news around development activities, airdrops, offers, and launch dates. We also plan to conduct AMAs and development discussion calls throughout the game’s development to take inputs and suggestions from the community.

Future plans

The following features will be added to the app as it evolves:

  • Launch of “Bruh” NFT, with each NFT having different traits and earning potential based on its NFT tier
  • Introduction to the marketplace where users can trade “Bruh” NFTs and other future products on the marketplace.
  • Launch of governance token for the community and airdrop rewards for the early adopters
  • Pebble and smartwatches integration to help the app track users’ health accurately
  • The app to feature top health experts who can share their knowledge to help the community benefit and grow in physical and mental fitness

Milestones

  • Milestone 1:
    • Duration (weeks): 5 week
    • Deliverables:
      1 - Licence - Apache 2.0
      2 - BRU Token - The BRU XRC20, token implementation for fee and earning mechanism.
      3 - Step Tracker - Implementation and integration of step tracking using accelerometer and GPS
      4 - Documentation + Testing guide - Documentation of the smart contracts along with a test suite and the testing guide.
    • Funds request (USD): 20,000 USDT

By this time we would have marketed and gained an audience of 1k+ community members building the hype around 10k BRUH with our quirky and engaging marketing strategy.

  • Milestone 2:
    • Duration (weeks): 5 week
    • Deliverables:
      1 - Licence - Apache 2.0
      2 - Mobile Client - Mobile Client implementation, Wallet Creation and Implementation
      3 - Smart Contract Integration - Integration of the gaming client and the smart contracts
      4 - Documentation + Testing guide - Documentation of the smart contracts along with a test suite and the testing guide.
      5 - release v0.1.0 - Publishing the game for users with initial 1k invitations on the IoTeX and general audience.
    • Funds request (USD): 20,000 USDT

Total funds requested

40,000 USDT

About your Team

The game is being built by the team at Wow Labz. Wow Labz is one of India’s leading turnkey product development firms. The team has previously built a decentralized storage protocol called Lake Network - https://lakenetwork.io/ in addition to multiple dApps on Ethereum, Polkadot, Stellar, EOS, and Hyperledger.

A list of centralized apps published can be found here which includes products built for Fortune 500 companies. The team also has proven expertise in building health-tech applications for various research institutions.

In addition to this the team has also made open source contributions receiving grants from Web3 Foundation for building a decentralized marketplace.

Metrics

Sharing an exact number is a bit hard at the movement. However, considering the popularity of Move to Earn, which has seen massive adoption in recent months, we are confident that with the launch of 10k Bruh, a no barrier to entry game (initially), will bring in a lot of new users from web3 and web2 to the IoTeX ecosystem.

Mockups of the Initial designs

Note: Final designs may look different.

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