[Seeking feedback]Creating a video for IoTeX with DeFi Teller

Proposal details

Project Name

DeFi Teller

Project Type

Educational content

Proposal Description

The purpose of this proposal is to obtain partial or full funding for the creation of an educational video about IoTeX with DeFi Teller.

Proposal summary

Although IoTeX is one of the largest projects in the sector and a major innovator in the field, we were unable to find high-quality video content about the network. The existing videos are too long, include unnecessary information, repeat common marketing descriptions. and don’t reveal the details of what makes the project special technology-wise.

We will be happy to fill this gap. Since IoTeX is quite complex in its design, and its core concepts are not easy to grasp for newcomers to the field, we propose to make a detailed video explainer about the technological aspects of the network, its key ecosystem components describing in simple words how does the network’s consensus mechanism work, what is behind Roll-DPoS, what makes it highly scalable, what is the root chain and what is the role of subchains, what is the utility of IOTX token and much more.

Who we are:

DeFi Teller is an educational resource that does the due diligence for the user by providing information about blockchain technology and decentralized applications (reviews, video explainers, on-chain data) in the most accessible way.

​​​​​​​The project officially launched in May this year, and currently, 15 people are working on it (developers, designers, illustrators, editors, writers, and marketing specialists). During the short time of its existence, the project has managed to attract the attention of those we talk about. For example, the video we created about Polkadot was added to the Polkadot and Kusama documentation, and the video that we made to explain the Avalanche consensus was highly appreciated by the community.

We want to create a resource that would motivate users to study the technical component behind DeFi projects and shift the paradigm from “What coin to buy (and what buttons to press to do it)” to a deeper understanding of the technology behind the most popular projects and blockchain in general.

What we are good at:

Writing scripts targeted at an audience with an average level of knowledge in blockchain. We target people who have basic understanding of how blockchain works, as well as cursory understanding of the crypto market and its key players. Our viewer has probably already used dApps on the simple purchasing/trading/borrowing/staking level. Our task is to immerse this user deeper and explain in simple words what technology stands behind a particular project. In doing so, we take the presentation format very seriously and try to dig deep, figuring out what is under the hood of technologies and projects and what exactly makes them special.

Creating distinctive visuals. The DeFi Teller team only uses original illustrations and takes a thoughtful approach to the process of video storyboarding. Our team of illustrators and animators works tightly with the editorial team, and the team of the project we’re reviewing. We welcome any kind of feedback or criticism from the team we are working with.


The existing DeFi Teller videos were created with our own funds and were highly praised by the teams of the projects we were talking about.

Moving further, we see our development in line with the spirit of decentralization - we would like to continue to talk about the most interesting DeFi projects and do so with nice graphics and quality scripts. We’re not looking for profits coming directly from the team, nor are we looking to create entirely commercial videos, reserving the right to choose the topics and angle of their coverage. All we need is to cover the cost of the video and support us in distributing the content (retweets, adding to the documentation, and so forth).

How will it bring value to IoTeX:

-Illustrate the architecture of the network;

-Illustrate use cases of the project;

-Attract new audience (the video will be published on all DeFi Teller resources, giving Fuse network exposure to new audience);

-A branding tool that will show the existence of high-quality content about the project.

Input expected from the IoTeX team:

The team/community reviews the script and gives notes;

The team/community reviews the storyboard and gives notes;

The team/community reviews the final draft of the video and gives notes;

Help in promoting the video (e.g. on social media or in the project documentation).

Cover the cost of video production.


The timeline of the video depends on its budget. Without expanding the design team, and given that edits and comments from the team will be provided promptly, we can produce one video in about 3-4 weeks.

  • Milestone 1:
    • Duration (weeks): 2 week
    • Deliverables: Final script approved by the IoTeX team
    • Funds request (USD): 1,667 USD
  • Milestone 2:
    • Duration (weeks): 1 week
    • Deliverables: Final version of the storyboard approved by the IoTeX team
    • Funds request (USD): 1,667 USD
  • Milestone 3:
    • Duration (weeks): 1 week
    • Deliverables: voice-over recorded and the video animated
    • Funds request (USD): 1,667 USD

Total funds requested

5000 USD

The approximate cost of the final amount in percentage ratio looks like this:


Writer - 5%

Editor - 7%


Illustrator - 25%

Designer - 16%

Supervisor - 7%


Designer - 30%

Supervisor - 10%

Please checkmark the following if you agree

Although these options are not mandatory, please consider committing to them for the greater benefit of the IoTeX ecosystem.

  • We commit to open source the project: N/A

  • We commit to stake [ AMOUNT ] IOTX on the IoTeX Blockchain: N/A

  • We commit to donate [ PERCENTAGE ] of [ OUR TOKEN ] to the IoTeX Foundation: [ N/A ]

About your Team

DeFi Teller’s content production team consists of four editors, three marketing and PR specialists, as well as four designers and illustrators. Our editors are formerly print editors or traditional market communications specialists, and nowadays DeFi enthusiasts reviewing blockchains, decentralized apps, and NFT projects.

All these people got together in the summer of 2021 and started preparing content for the DeFi Teller website, working closely with the development team that was building the website and developing the on-chain data methodology in the meantime.

Links to Twitter accounts:


[If applicable, please provide the number of users/transactions you expect your product to bring to the IoTeX ecosystem]


Website: https://defiteller.guru/
Youtube: https://www.youtube.com/channel/UC4siZvLkAyiexFyPst1fC7w
Twitter: https://twitter.com/DeFiTeller
Telegram: Telegram: Contact @defi_teller

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