Educational Awareness Campaign in India | Finstreet X IoTeX
India is one of the fastest growing countries in terms of Crypto adoption. We are seeing a massive surge of users and crypto enthusiasts participating, onto Blockchain protocols, use Blockchain Network & Blockchain earning platforms. This makes it the perfect time to direct these interests within the community. Our goal is to create an Educational video series aimed to create awareness about IoTeX & its Ecosystem within the Indian and southeast asian community. This is how Finstreet will implement it:
- Introducing IoTeX to the potential new users, developers to build projects, dApps and educating them about the IoTeX Ecosystem. India has one of the highest crypto adoption rates which makes this a great opportunity for organic growth. Our campaign will introduce and bring more users from the Indian Crypto community onto IoTeX Ecosystem for being secured and safe.
- Organizing dedicated sessions & webinars to attract developers & users onto IoTeX.
- Educate people about the IoTeX & its features with the use cases e.g. MachineFi Builders, IOTX, Ecosystem, and more.
- To increase participation on the blockchain.
- Tell the benefits of IoTeX like how it is better than any other interchains like IoTeX transaction is practically instantaneous and only costs a fraction of a cent, IoTeX has 100 delegators,connect real-world data to Dapps and more.
- Create Brand awareness among the Indian crypto community.
- Detailed introduction of the IoTeX & features.
- Regular coverage on any new feature launch on IoTeX Blockchain.
- Help in creating strong brand recall value amongst the Blockchain and crypto community.
- Rank IoTeX videos organically on YouTube using both long-tail and short-tail keywords to reflect the campaign in global searches and keywords, below are some keywords based on our implemented strategies for which we brought results on YouTube’s first page for our partners:
- Top DEXes in Crypto
- Tether Explained in Hindi
- WazirX Review
- Derivative exchanges in India
- Best decentralized exchanges in crypto
- Best Crypto exchanges in India
- Best Crypto app in India & many more
- Top Blockchain Projects India
- Top Blockchain Projects in Crypto
Similar traction we aim to bring towards the IoTeX Ecosystem with our campaign videos & dedicated sessions organically.
Mandates of IoTeX Educational Awareness Campaign
The purpose is to increase growth and awareness about IoTeX & the features of the blockchain in the ecosystem to the Indian crypto community: Onboarding users in the blockchain and creating educational awareness about the advantages & unique features of IoTeX’s projects. Cultivating a connection of the Indian community with the project. Through our campaign we would like to bring user base and traction towards the ecosystem dApps.
To meet our purpose, we will focus actively to increase brand visibility through cross channel quality content creation and distribution along with webinar meetup sessions amongst Blockchain users.
IoTeX Video Series will include the following video format:
- Daily Crypto News
- Review videos
- Interviews with core committee members
- New updates videos
- Explainers on IoTeX chain.
- Tutorials & use cases videos
- Webinar sessions
IoTeX Webinar Meet-ups:
Developers Meet-ups in top web3 communities & technical clubs to onboard potential users onto IoTeX blockchain.
Project Implementation Plan
Finstreet is offering the following to kick start its campaign for IoTeX:
- 5 Product Explainer & Tutorial Videos explaining the History and Background of IoTeX Ecosystem. Detailed Tutorials on ecosystem Dapps. How to use the IoTeX Blockchain like how Developers can create their own projects, products and dApps and more.
- Product Review Video showing all the advantages & merits of IoTeX over other blockchains like how fast, secure, and decentralized the IoTeX platform is, that connects real world devices, data, and utility to blockchain dApps, blockchain-powered cameras from CES and the pebble geo device, perfect for supply chain optimization in any industry.
- 5 Dedicated news updates (Biweekly basis)
- News Banners for 1 month in all the videos with best use cases (approx in 100+ videos on Finstreet channel)
- 5 engaging themed short videos each posted on all platforms (5*4 = 20 videos) to create awareness around IoTeX (alternate days of a week).
- AMA sessions with the people behind IoTeX. AMA will be conducted based on IoTeX community members’ availability.
- Webinar meet-ups in top Web3 developer communities & Technical clubs connecting interested developers & users with IoTeX & telling them the benefits of getting onboarded on IoTeX blockchain.
Campaign + AMA Scheduling Process
The IoTeX community members will be given a content calendar within a week of confirmation of the campaign. The date and Time of each video will be mentioned and the community members will be notified 1.5 weeks before theWebinar sessions, to finalize speakers from the IoTeX community members and feasibility of time and date.
- We want to start our campaign by creating a buzz around the use cases of IoTeX through short videos on our short video platforms to reach a broader demographic.
- After the publication of 2 short Videos, we will start our YouTube campaign with Product 2 Tutorial videos. After which we conduct our 1st Webinar session.
- After the completion of the 1st Webinar, we will be posting 1 Review Video, Final Product Tutorial Video and 2 short videos, before we conduct the 2nd Webinar.
- Finally, we will complete the campaign with 1 Ranking video and 1 Short Video.
Milestone 1: Our request is 3500 USD at the start of the process.
Milestone 2: Next tranche of 4000 USD after 3 tutorials + reviews on the platforms, 4 short videos are published on respective platforms and 1 webinar session with developers, investors, Holders & users.
Total funds requested
Budget: We are looking for a total grant of 7500 USD
We are Aiming for the campaign to last 3 Months.
Funds from the grant will be used in the following activities:
A) Cost of the following activities:
- Research of the content
- Designing the creatives
- Content architecture
- Video Content Production
- Quality Assurance
- Quarterly reports
B) Setup cost
- Monthly Infrastructure cost.
- Miscellaneous operational expenses.
About your Team
Finstreet is India’s First Blockchain & Crypto Education Institute. We have been on a journey to onboard Blockchain users & crypto enthusiasts to Web3.0 space and help people initiate their journey in Crypto with easy to understand educational videos.
Finstreet has a massive offline community. We are connected with 1100+ top technical clubs in top engineering colleges:
IIT Kharagpur, IIT Roorkee, IIT Bombay, IIT Calcutta, IIT Patna, IIT Gandhinagar, IIT Kanpur, IIT Madras, IIT Jodhpur, IIT Ropar, IIT Guwahati, BITS Pilani, B Schools- IIM Ahmedabad, IIM Bangalore, IIM Kashipur, IIM Udaipur.
Channels for distribution:
More than 2.1 Million + people in the crypto and blockchain interested community.
YouTube 75K subscribers | Finstreet - YouTube
DailyHunt Josh 1.4 million+ followers | Josh - India’s own short video app
Moj 140K | https://mojapp.in/@finstreet?referrer=TZydvWY-G6LD8R
Rizzle 401.6K+ Followers | Rizzle
Finstreet website | 60K+ registered users
- 2.1M+ followers altogether
- 17 million-plus monthly views on all platforms
- 4.3 million impressions per month on YouTube
- Verified profiles on all the short video platforms
- 20% month on month growth
- We are the Biggest Crypto niche influencer providing educational content in Hindi and English
- Targeting niche Indian audience
Value To IoTeX
We definitely believe & looking to create a long-term asset for IoTeX through our educational campaigns.
- Keeping the vision in mind of creating regular narrative via campaign & providing the quality information around IoTeX to motivate the masses is our main goal.
- The content created can be used as helping videos to get through for the users who want to use IoTeX and upcoming ecosystem projects.
- Key KPIs to be achieved with the campaign: 12 million views on content related to IoTeX and 25 million+ impressions of the entire campaign.
- To bring 2000+ Blockchain Developers on the IoTeX . To attract potential investors on IoTeX .
- To bring an active user base & increase active transactions platform.
Results of our recent collaborations:
We were able to garner more than 7800+ active users & 25 million+ impressions for WazirX in the last 6 months.
We are able to get 3800+ signups over Huobi Global with our campaign in just 3 months.
Here are the links :
BlockChain Webinars for Developers: Becoming a Blockchain Developer in India in 2021 | Live Session with IIT Bombay - YouTube
Top 7 Cryptocurrency Exchanges in India - YouTube Step by Step Guide: How to use WazirX - YouTube What is AAVE Protocol | In Hindi | - YouTube
Along with this, we have partnered with AAVE, Polygon(Matic), Near Protocol, Algorand, FIRO, Balancer, Bancor, Secret network, Zcash, Huobi Global, Deribit & more such projects.
You can take a look at our Linktree. You can see our work that we have done previously.
We have been announced as Official Educational Partner of platforms like: Algorand, NEAR Protocol, Firo and official community supporter of Polygon and Chainlink.
Take a look at our work, links to our social media channels are all mentioned here:
The track of all the content will be updated regularly for the team in the content calendar (excel sheet), that we will be sharing before starting the campaign.
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